To show it’s appreciation to a music genre which has played an important role in it’s brand growth, the world’s No 1 Cognac, Hennessy in partnership with Nigeria’s leading urbane radio station, The Beat FM 99.9, have announced the kickoff of a new hip hop show, created to discover and promote talented MCs in the Nigerian entertainment scene.
“The VS Class” which kicks off from Thursday 10th April 2014, addresses various Hip Hop conversations including Hennessy’s image as HipHop’s number one spirit as well as the celebration of hip hop, both in the local and international entertainment industries. Along with selecting the next MI or Jay Z among the rap contenders, the show will also feature some of Nigeria’s rap icons who have marked their names in the hearts of many. Continue...
Veteran OAP and Programmes Director at the Beat FM, Olisa Adibua said, “The VS Class is the first of its kind in Nigeria. Apart from having conversations on the growth of Hip Hop in the Nigerian entertainment scene, we are also searching to promote young rappers by giving them a platform where they can develop their talents to the maximum. The hottest rapper from this competition is definitely in for a treat.”
Lere Awokoya, Brand Manager Hennessy Cognac also added “The long-lasting and ever-growing relationship between Hennessy and Music is very evident. As for Hip Hop, Hennessy is undoubtedly a genuine part of Hip Hop with so many references to the brand in countless Hip Hop songs over the years till today. So this is just an initiative to show appreciation to this music genre in Nigeria and to create a showcasing platform for unrecognized Hip Hop Talent. So if you have been yearning for an opportunity to display your lyrical talent , register online or send your name to the SMS and you will be given that chance”
The VS Class will feature three episodes in 2014 to begin with and have well-known MCs & Lyricists and DJs in the Nigerian music industry as guests on the show.